Cincinnati Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the key to a long term successful Internet marketing strategy. At MASSMEDIUMS we view SEO as an essential part of a well constructed website. A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization) or the social aspect in a balanced manner.
In the realm of search engine's, there is a very thin line between a good ranking and one that appears in the depths of the search results. This can make a very big difference on your business' bottom line. A year 2000 study by Forrester Research showed that 81% of Internet users found new websites by using search engines. In 2003, a Penn State University study showed that the top 30 results (roughly the first three pages) of any search engine query got over 90% of the web traffic, with the top 10 results receiving nearly 80% more traffic than the rest. Today (year 2010) those statistics are roughly 75%, 95% and 90%, respectively.
The last quarter has seen the search engine's adopt a zero tolerance policy towards any overdone activity on the part of the site owners. If your SEO team is not experienced with the SEO nuances, you could see your rankings fall and your business go along with it. We at MASSMEDIUMS are very experienced with these nuances, and can bring that expertise to you just as we have for many other companies in the Greater Cincinnati/Northern Kentucky area and throughout the United States.
MASSMEDIUMS takes an SEO-minded approach by:
- Understanding the direction and objective of your business and pinning down the target areas from a marketing angle.
- Visualizing your site from a customer's angle in order to construct the content as the market needs it.
- Analyzing your current position in the search engine rankings and how we can improve that ranking.
- Understanding the social positioning of your site, Link status & competitor analysis.
Our Search Engine Optimization services:
- We offer what we have delivered to others like you in the Greater Cincinnati/Northern Kentucky area and what has proven results.
- We design your website within the guidelines of correct Search Engine Optimization.
- We preserve the existing foundation and credibility of your website.
- We preserve the existing reference (incoming links) to your website.
- We enhance the internal page linking so that all the important pages are highly ranked.
- We only submit your website to the most trustworthy search engines and directories.
- We utilize the principles of Latent Semantic Analysis which Google follows, in creating your content.
- We will build your Social reference system brick by brick so that over time, your site has built a solid reputation in its domain.
- We provide knowledge transfer sessions to your site administrators so that you can independently handle small SEO issues and routine maintenance work in-house.
Results you should expect:
SEO has become synonymous with higher traffic, sales and conversion and a better growth. Every business entity on the web has a budget allocated for the site optimization The most obvious benefits visible are..
- Your site starts getting recognized for a particular business theme & for a set of targeted keywords.
- From a state of anonymity, your website achieves a level of respectability which was not possible without Search Engine Optimization.
- A higher visibility means a higher traffic, which ultimately transforms to more business.
- SEO is a long term investment and many times the results of a good SEO effort get better with time.
- Your website take a lesser time to upload and the server downtime is also reduced if the SEO was done in the right way.
- Visitor stickiness increases on the website since the redundant features of the site are removed.
- A good SEO strategy will ensure a greater conversion for your business.